Early birds get the best deals

As spring birdsong fills the air, Hicle is joining in the chorus! Many early birds have already secured their spots at the Fiets en Wandelbeurs and E-bike Challenge. They’re enjoying a 10% early bird discount on exhibition space.

Want to join them? Don’t wait too long - this exclusive offer is available until September 1, 2025.

Grab the Early Bird Offer.

The numbers speak for themselves...

With tens of thousands of test rides, a remarkable 70% of visitors ready to buy, and an average purchase of over €3,000, the E-bike Challenge and Fiets en Wandelbeurs have proven to be must-attend events for cycling brands.

In 2026, we’ll once again provide brands with a prime platform to showcase their latest e-bikes and bicycles along a 1 km indoor test track — connecting you directly with eager buyers from the Netherlands and Belgium.

To the events

Hicle Holidays: Let your offer shine

Active and eco-friendly holidays are booming - and this trend knows no borders. More and more travelers from the Netherlands, Flanders, and beyond are finding their next outdoor adventure on HicleHolidays.com.

From charming accommodations and all-inclusive packages to inspiring routes, this is the platform for reaching travelers who choose with care and purpose.

Want to be part of this growing movement? Contact us at info@hicle-events.com to explore the possibilities.

Call for IBTC ideas

Do you have an innovative idea that could shape the future of active tourism? We’re looking for fresh insights for the next International Bike & hike Tourism Conference (IBTC).

Whether it’s cutting-edge marketing strategies, emerging trends, or bold new projects, your input can help us push the boundaries of cycling and hiking tourism.

Next edition: February 12, 2026
Domstad Conference Center, Utrecht.

Submit your ideas to ibtc@hicle-events.com.

Hicle Awards: the race is on

The competition for the prestigious Hicle Cycle Route of the Year 2026 is in full swing. Know a route that undeniably  deserves to be in the spotlight? Nominate it before June 1!

Winners and nominees alike benefit from extensive media exposure and a coveted place in the spotlight.

Curious about the selection criteria or ready to submit your route? Find out more here:

Cycle Route of the Year 2026
(Foto: winner cycle award 2025 - Götaleden)

Get on board!

Be part of our cycling and hiking events of 2026 — register today and unlock your exclusive early bird savings.



 

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