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Time to 'shine'
With nature in full bloom, hundreds of thousands of Dutch and Flemish outdoor enthusiasts are taking to the trails — on foot and by bike. This is a large and engaged audience you can reach perfectly through Hicle’s events and media channels.
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The numbers speak for themselves...
With tens of thousands of test rides, a remarkable 70% of visitors ready to buy, and an average purchase of over €3,000, the E-bike Challenge and Fiets en Wandelbeurs have proven to be must-attend events for cycling brands.
In 2026, we’ll once again provide brands with a prime platform to showcase their latest e-bikes and bicycles along a 1 km indoor test track — connecting you directly with eager buyers from the Netherlands and Belgium.
To the events
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Hicle Holidays: Let your offer shine
Active and eco-friendly holidays are booming - and this trend knows no borders. More and more travelers from the Netherlands, Flanders, and beyond are finding their next outdoor adventure on HicleHolidays.com.
From charming accommodations and all-inclusive packages to inspiring routes, this is the platform for reaching travelers who choose with care and purpose.
Want to be part of this growing movement? Contact us at info@hicle-events.com to explore the possibilities.
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Call for IBTC ideas
Do you have an innovative idea that could shape the future of active tourism? We’re looking for fresh insights for the next International Bike & hike Tourism Conference (IBTC).
Whether it’s cutting-edge marketing strategies, emerging trends, or bold new projects, your input can help us push the boundaries of cycling and hiking tourism.
Next edition: February 12, 2026
Domstad Conference Center, Utrecht.
Submit your ideas to ibtc@hicle-events.com.
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