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Five months to the kick-off
In just under five months, we will kick-off a new cycling and walking season with our events. Over 40,000 visitors will be visiting the Jaarbeurs and Flanders Expo to get acquainted with the current range of bicycles, e-bikes, outdoor equipment, routes, destinations, holiday packages, etc. Of course, we would like to experience this kick-off together with you as an exhibitor.
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Good news towards 2025
The preparation for the next fair starts almost immediately after the previous edition. And so far, the preparation is going very well. As far as the sale of stand space is concerned, we are considerably ahead of the figures in the same period last year. Furthermore, the corner stands are already 80% fully booked. Are you certain of participating? Don't wait too long. The sooner you register, the more opportunities we have to reserve a spot that optimally meets your wishes.
To the registration
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IBTC 2025: Don't let that Early Bird fly away!
The IBTC, or International Bike & hike Tourism Conference, will take place on February 13, 2025 in Domstad Utrecht. How can you turn a route into an experience? What role can storytelling play in this? What are the developments in Ireland (new national cycling network) and Spain (vias verdes)? These are some of the items that will be discussed. In addition, there are plenty of networking opportunities. We have an attractive Early Bird discount of 25% for those who order a ticket before November 1. So... don't let this bird fly away...
Read more
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A cycling culture on steroids
For the Dutch, cycling is as normal as eating. But across the border, they look with amazement at the Dutch cycling culture, including the bulging bicycle parkings and the busy cycle paths. The potential of the Dutch market is therefore enormous for foreign destinations that focus on active holidays. This is evident from the updated fact sheet of Fietsplatform (Cycling Platform). In 2021, the Dutch undertook approximately 5.4 million cycling holidays from a single location in their own country and 1.9 million cycling trips from place to place through the Netherlands. They spent approximately 942 million euros on these trips. In short, cycling is big business in the small country on the North Sea.
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More exposure, but how?
Hicle, organiser of events such as the Fiets en Wandelbeurs and E-bike Challenge, reaches a broad target group of cyclists and walkers in the Netherlands and Belgium via its media channels. Think of newsletters, social media posts, a fair magazine, banners and logos on the fair floor, etc. Anyone who purchases a promotional package will also receive an attractive discount on the rates. This way, you can put your product, service or destination in the spotlight as a supplement to your fair participation. For more information, email sales@hicle-events.com.
Promotion Fiets en Wandelbeurs (Dutch-English pdf)
Promotion E-bike Challenge (Dutch-English pdf)
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