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IBTC:
trends & numbers 2024
On Wednesday February 21, in the run-up to the "Fiets en Wandelbeurs" (Hike & Bike Xperience), which will take place on February 23, 24 and 25 in Utrecht, there will be a new edition of the International Bike & Hike Tourism Conference (IBTC). The location is the Beatrix building of Jaarbeurs, just outside the Central Station of Utrecht, the Netherlands. We would like to invite you to attend.
After two online editions of the IBTC, the time has come again for an 'offline meeting' with more opportunity for networking. To offer exhibitors of the Fiets en Wandelbeurs the opportunity to participate in the IBTC, the Wednesday before this event was chosen. But of course non-exhibitors are also more than welcome! Furthermore, this time at the IBTC, in addition to cycling tourism, we also pay attention to hiking tourism. The name of the conference has therefore been changed slightly: the International Bike & hike Tourism Conference.
International developments in cycling and hiking are moving rapidly. We have invited professionals to talk about the latest cycling, hiking, tourism and marketing trends and figures.
The program:
13.00:
Walk in
13.30:
Numbers and statistics: how valuable are they?
Theo Jorna, ceo Hicle
14.30, break-out:
Türkiye: where history and nature pave the way
Ceylan Sensoy, Türkiye Tourism Promotion and Development Agency
14.30, break-out:
New quality of cycling in Poland - routes and infrastructure
Szymon Nitka, Polish blogger & passionate cyclist, Cycling Thread
15.30, break-out:
Use of hiking trails: past, present and future
Steen Kobberø-Hansen, European Ramblers Association (ERA)
15:30, break-out:
Cycling tourism in Europe: evolution and trends
Agathe Daudibon, European Cyclists' Federation (ECF)
16.30 - 16.35 uur, pitch
Utrecht Bike Community
Ernest van den Bemd
16.40 –17.45:
Networking drinks
This is the fourth edition of the IBTC, with a program for professionals in the field of cycling and hiking tourism. Exhibitors of the Fiets en Wandelbeurs 2024 receive a discount on tickets. Prices: regular €95.00 excl. 21% VAT, exhibitors €65.00 excl. 21% VAT.
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