bicycle tourism conference logo ibtc

The International Bicycle Tourism Conference (IBTC)

A new edition of the event for professionals in the field of cycling tourism.

Save the date!
 

Save the date IBTC 2021

After the successful start of the conference in 2020, we will be organizing a second edition of the International Bicycle Tourism Conference (IBTC) next year. This time we opted for a fully online event to keep the threshold for participants as low as possible.

The IBTC takes place in the run-up to the 17th edition of the “Fiets en Wandelbeurs” (Hike & Bike Xperience), which will be held on Friday 19 and Saturday 20 February in Jaarbeurs Utrecht. 

Cycling boost due to the corona crisis

More than ever cycling is in the spotlights. The corona crisis has boosted bicycle use in Europe. Consumers are discovering the two-wheeler as a sustainable and relatively safe means of transport. Governments are building bicycle paths in the cities at an accelerated pace. Will bicycle tourism benefit from this? And does this development continue, or do we fall back into the old habits?

Attract cyclists to bicycle routes

Much attention is also being paid to the marketing of bicycle routes. A beautiful route does not automatically attract cyclists, it requires a well thought-out marketing plan. What resources can you use for this? How do you lure the cyclist? And does it make sense to put influencers on a bicycle, for example?

We are currently working on the details of the IBTC program. More information will follow later on.

Organization IBTC

The IBTC is organized by Hicle Events, the cycling and hiking specialist. See: www.hicle.com.
For whom is the IBTC interesting? Take a look at the main target groups.