Press and promotion


The national dailies and regional newspapers have discovered that the 'Fiets en Wandelbeurs' is an event that many of their readers are interested in. Cycling, outdoor sporting equipment and travel reportages by cycling and walking journalists will be prominent in the media in the run-up to the opening of the Fair. 

Magazines & websites

The 'Fiets en Wandelbeurs' has made favorable agreements with all of the well-known outdoor sports titles, cycling & walking magazines, websites and other relevant media about editorial attention for the event. This will ensure that the right target audience is reached.  

Press releases

At appropriate times press releases will be widely distributed, but in a well-targeted way. In the weeks leading up to the event, news related to the 'Fiets en Wandelbeurs' will be issued regularly. 

Social media

We use our Facebook page intensively. Highlighting participants’ products, for example.

Press room

In the Jaarbeurs Utrecht the Press room can be found in the hall by the East Entrance ‘Entree Oost’ which is on the same side as Utrecht Central Station ‘NS-station/centrum’. Journalists can get accreditation here. As an exhibitor you are welcome to leave press packs or information about novel items. 

Press presentations

We can offer rooms of various sizes and all facilities such as technical provisions as well as drinks and lunches. The ideal place for press presentations of product launches or other innovations.

Press events agenda

We will distribute a press events agenda with an overview of news events and times, ahead of the Fair. Your presentation can also be included in this.

If you have any further queries please contact us: