Promotion of the event

How we recruit cyclists and non-cyclists to attend the E-bike Challenge Minneapolis

As an e-bike vendor you will have ample opportunity to interact with the event guests. Current cyclists will be attracted to the event to learn how the new e-bikes let them commute farther distances throughout the year, plus cycling for errands and appointments.

Promotion channels

At the E-bike Challenge Minneapolis, we will target potential customers through established relationships and partnerships with:

• Local, regional, and state public relations.
• Local bike shops in the Minneapolis/St. Paul metro region.
• Cycling industry in the Minneapolis/St. Paul metro region.
• Cycling associations, organizations, and alliances throughout Minnesota.
• Chambers of commerce and direct-marketing organizations throughout Minnesota.
• Social-media-content featuring the benefits of e-bikes.
• Paid social media posts targeting customers in the Minneapolis area.
• Online advertising targeting customers in the Minneapolis area.
• Traditional, point-of-purchase print advertising where our target customers already interact with their communities.

Non-cyclists will discover that e-bikes allow those who haven’t been active, to be active again. Picture different generations riding together as families and people taking action toward better health.