Promotion of the event
How we recruit cyclists and non-cyclists to attend the E-bike Challenge Minneapolis
As an e-bike vendor you will have ample opportunity to interact with the event guests. Current cyclists will be attracted to the event to learn how the new e-bikes let them commute farther distances throughout the year, plus cycling for errands and appointments.
Promotion channels
At the E-bike Challenge Minneapolis, we will target potential customers through established relationships and partnerships with:
- Local, regional, and state public relations.
- Local bike shops in the Minneapolis/St. Paul metro region.
- Cycling industry in the Minneapolis/St. Paul metro region.
- Cycling associations, organizations, and alliances throughout Minnesota.
- Chambers of commerce and direct-marketing organizations throughout Minnesota.
- Social-media-content featuring the benefits of e-bikes.
- Paid social media posts targeting customers in the Minneapolis area.
- Online advertising targeting customers in the Minneapolis area.
- Traditional, point-of-purchase print advertising where our target customers already interact with their communities.
Non-cyclists will discover that e-bikes allow those who haven’t been active, to be active again. Picture different generations riding together as families and people taking action toward better health.
