The figures and concept of E-bike Challenge

Concept and figures

At E-bike Challenge visitors can test and compare e-bikes to their heart's content. Along with the large test track for regular e-bikes, we are also building special test tracks for speed pedelecs and e-mountain bikes. These make up the central elements of the event and are provided with various obstacles and surfaces. A challenge for the public!

Outstanding presentation

Your stand will border one of the test tracks directly and serve as a distribution point for your test bikes. Therefore visitors can get their information at the stand and then try out the e-bike they are interested in right away. Also for questions about e-bike parts and accessories, the visitor can contact the best suppliers.

Figures

Key figures

Visitors: 16,605
Brands: 36
Surface area fair: 24,000 m²
Evaluation visitors: 8.3

Survey

The following figures emerged from the survey we held among the visitors of the fair:

Number of visitors: 16,605.

Education: 62% of them are highly educated. 90% are 40 years or older.

General rating: 8.3

Rating for the test tracks: 8.0

Number of test rides made: 13,997

Present brands: 36

Total test track length: 1.1 km, split into tracks for:

  • regular e-bikes
  • speed pedelecs
  • e-MTBs

66% of the visitors do not yet have an e-bike. 76% have a purchase intention within a year.

Reason for purchase:

  • recreational 69%
  • commuting 48%
  • functional 28%

62% makes a buying decision during the event

Average purchase value: € 3,201