More about us

The E-bike Challenge is an initiative of Hicle, which also organizes, among others, the E-bike Challenge in the Netherlands and USA and the Hike & Bike Xperience (" Fiets en Wandelbeurs") in the Netherlands and Belgium.

Hicle's mission is to promote cycling and hiking in Europe and beyond as sustainable forms of recreation and mobility. And we do this in a broad sense: through consumer and trade events and through magazines, websites, social media channels and consultancy.

We are firmly convinced that cycling and hiking are the future!

Want to know more? Mail to .