Attracting attendees to my booth

How we recruit cyclists and non-cyclists to attend the e-Bike Challenge Minneapolis

As an e-bike vendor you will have ample opportunity to interact with the event guests. Current cyclists will be attracted to the event to learn how the new e-bikes let them commute farther distances throughout the year, plus cycling for errands and appointments.

At the e-Bike Challenge Minneapolis, we will target potential customers through established relationships and partnerships with:

  • Local, regional, and state public relations.
  • Local bike shops in the Minneapolis/St. Paul metro region.
  • Cycling industry in the Minneapolis/St. Paul metro region.
  • Cycling associations, organizations, and alliances throughout Minnesota.
  • Chambers of commerce and direct-marketing organizations throughout Minnesota.
  • Social-media-content featuring the benefits of e-bikes.
  • Paid social media posts targeting customers in the Minneapolis area.
  • Online advertising targeting customers in the Minneapolis area.
  • Traditional, point-of-purchase print advertising where our target customers already interact with their communities.

Non-cyclists will discover that e-bikes allow those who haven’t been active, to be active again. Picture different generations riding together as families and people taking action toward better health.